Effective Designing of a Web Banner to Promote Your Business

Quintessential designing of a Web banner enables an entrepreneur to promote the brand identity of an organization. It can also promote the products and services of a company. Therefore, an advertiser should be able to create a unique banner design.

An attractive banner advertisement should have essential characteristics. A marketer should always relate the content of an advertisement to the kind of products and services offered in a website. Sometimes it happens that the promotional message in a banner conveys a message that an advertiser’s website does not offer. In this situation, a visitor can move on to the other web page if he does not find relevant content.

An advertiser should be able to render the pertinent information to a visitor to hold his attention. A marketer can give headline to an advertisement. An advertiser should be able to convey the intended message in few words with clarity. One can use imagery words for a headline. An advertiser will be able to trigger a reader’s imagination. You can also place the logo of the corporation in an appropriate space in the web banner. A logo portrays the brand identity of a company. This graphic symbol represents the company.

A logo elucidates the nature, vision, product and service of an organization. Hence, placing a logo of the company is a beneficial feature of a banner. An advertiser should also mention the Uniform Resource Locater of a company’s website. This is essential to mention as it enables a visitor to visit the company’s website. A marketer can use animations or graphics. These pictures or animations make a banner visually appealing. The use of animations or flashes allures the attention of the visitor towards the advertisement. However, one should ensure that the file size of a banner is not large. Heavy file size consumes more time to load on the web page. The colors used in a banner should match with the colors of the company’s website, product or logo.

There are various means of promoting a company or its products and services. Web banner advertisement is one of such ways & for creating such types of banner best option is to use a good banner maker. Effective designing of a banner equips an advertiser to draw maximum number of potential clients to the company.

3 Cost-Effective Design Tips

Remember during Grade School when you were taught the “Golden Rule” — to treat others the way you want to be treated? Well, as a small business owner, I treat my clients’ budgets as if they were my own. I understand the importance of making your dollars stretch especially in today’s economy.  To help you make the most of your investment, here are three cost-effective tips for designing for print and web.

Tip 1: Select Pantone colors that have CMYK matches

When selecting Pantone colors for your company brand, be sure to pick or request colors that can be achieved in CMYK (cyan, magenta, yellow and black are the same colors used in your average desktop printers.) Why? Selecting these particular colors will allow you to take advantage of digital printing technology, which is far less expensive than the traditional offset printing press. You’ll find that a full color print job on a digital press costs less than a two-color, or even a one-color print job on an offset printer.

Tip 2: Take advantage of email marketing

Emails are not only “Green,” but they save green! Email marketing software subscriptions start around $10 a month based on how many people you are emailing (check out iContact.com and ConstantContact.com). Web designers who are familiar with the rules of HTML emails can design an email template for you and apply it to your email marketing software account allowing you to reuse the template over and over again. If you normally have a lot of content that goes into your newsletter, post the articles to your website or save the full newsletter layout as a PDF for website visitors to download.

Tip 3: Use a Content Management System (CMS) for your website

Today’s employees, especially recent graduates, are very tech savvy. Take advantage and create opportunities for staff with the use of a CMS-based website! Systems like Joomla! are not only easy to maintain for anyone familiar with adding text and images to a Word document, but many are open-source (that means free). This could save you thousands on web development time and even more on web maintenance fees because the regular maintenance can be done in-house. You also have the option of customizing an existing design template or having a custom design developed for your CMS of choice.

Do You Have An Effective Designing Plan For Your Upcoming Website?

If you are planning to expand your business with a faster pace, a website is the finest tool that will surely help. A website designing process is a very complex procedure that requires time and investment. Apart from the investment, a comprehensive website designing is another thing that demands serious consideration. Let’s find out several factors that help you to design a worthy online website.

Plan Your landing and Internal Pages: Number of pages in a website are directly proportional to the size and scope of your business. Probably, this step may consume several hours to complete. But once you finish the decision on pages to be included in your website, it will be easier for website designing experts to move further on other designing aspects. If you own an e-commerce website, you must include a set of standard pages common for every website of this kind. Spend enough time to decide primary pages such as Home, About Us, Contact Us, Product & Services and FAQs.

Plan The Navigation Structure: Web development professionals understand the gravity of proper navigation in a business website. Nearly every website contains a standard navigation architecture including Header Section, Left Panel, Right Panel and Footer. The primary navigation bar and its elements are very important to your website. Thus, plan the elements of your bar and them carefully. A well-defined website technology endorses the notion of navigation and defines a number of protocols and W3C standards to follow. It decides the elements that form your main navigation path.

Follow W3C Standards and Designing Principles: Google indexes a website using very stringent and innovative algorithms. Only the websites that follow web designing principles, get Google’s preference. These standards and guidelines set by a web development company emphasize on a number of factors. While designing a website, it is good to stick with the easy-to-read fonts, high-contrast text and background colors, and limited images etc. Use high quality images to your website to ensure best representation of your products and services.

Add Visible Call To Action Points: A website should have numerous call-to-action points in order to help users to take final actions. A web designing professional evaluates the proper need of these points and place them individually where they need to be placed. You may add a call-to-action button labeled ‘Subscribe‘ if you want to let your readers subscribe your newsletter. In the same manner, allow your buyers to navigate to the purchase page using a proper call-to-action button.