Web Marketing Strategy – Key Points to Effective Design

An effective web marketing strategy strives to popularize a website in terms of its online services. It is very much like advertising using billboards and brochures, the only difference is that the campaign is held online. Listed below are some ways to ensure the success of these strategies.

Web Marketing Strategy: Keyword Research and SEO

Keyword research is the process of figuring out keywords most appropriate to the needs of a particular search engine optimization (SEO) campaign. Here a keyword is a phrase or tag that is searched by internet users looking for a particular service. Keywords need to be both highly popular and completely relevant to the product they are being used for. SEO campaigns work by integrating these keywords into the content of a website. This way, when the search engines are asked to look for those keywords, the SEO website gets a high rank among the search results.

Web Marketing Strategy: Effective Web Design

The easiest way to ensure an effective web design is by building the website on the parameters of usability and utility. The website should be simple and properly formatted with simple navigation tools. Effective web design includes content should that is rich in information and presented in a formal and precise manner.

Web Marketing Strategy: Blogging

This means that the website should be regularly updated with blogs that make sure that the visitors keep coming back. Such blogs should also provide free information about the services offered. All this helps increase the visitor retention rate.

Web Marketing Strategy: Email Marketing

Email marketing is a fast and cheap mode for advertising on the internet. Another added advantage is that the administrator can actually trace the response of the email receiver, based on what he/she does after opening the mail. With a standard response rate of 60%, this method has proven its effectiveness.

Cost-Effective Design Makeovers For Modern Kitchens

With advances in technology, renovating or designing your kitchen need not be so complicated or costly. When undertaking a kitchen makeover, what should take precedence is functionality. There’s no ideal shape or design for your kitchen. What is most important is that you design according to your specific needs and not what the design book says. The kitchen should serve the needs of those who will be using it.

Homeowner’s Workbook: How to Remodel Your Kitchen, reports that majority of homeowners will generally be in an exploratory period for about a year or even more as they consider if to hire a professional or adopt the Do-It-Yourself approach to their kitchen makeover.

We have put together several cost effective modern kitchens makeovers design hints and ideas for you.

The Traditional Kitchen Triangle not a Must

The working triangle kitchen philosophy of that last century may not be suitable for the current age. That traditional design tended to emphasize on the triangular formation of fridge/sink/range kitchen format. Vol. 8 (2014) of the International Journal of Designs highlights the contemporary kitchen is a vital home area serving both functional and social purposes. The kitchen of today is best viewed in terms of “stations” serving various uses.

Get Rid of Unnecessary Old Kitchen Stuff

Many of us want to have a new kitchen that has many new gadgets, appliances and devices. Yet we still want to keep most of the old stuff we had in the old kitchen. You must focus on the new place and only keep what is necessary.

Have Adequate Storage Room

A major gaffe typically made during the planning stage is forgetting to allocate sufficient storage space. Make good use of all available space such as overhead cabinets that reach the kitchen roof rather than have empty spaces gathering dust due to lack of use.

Install Suitable Lighting & Enough Power Outlets

Unlike what would be expected in most other rooms, for the kitchen, overhead lighting might not sufficient. Preferably when you’re working in the kitchen, the light ought to be in front of you rather than behind as it would cause shadows on the kitchen countertop or workspace.

Make sure your kitchen has suitable and adequate power outlets for all your kitchen devices and room for more in case you decide to expand your appliances later. It would be a disaster if you’re to discover only later that you lack enough gas and electric outlets.

Ensure Adequate Working Space & Safety for All

The Sept/Oct 2014 issue of House Magazine suggests that your kitchen ought to reflect the way you actually want to use the kitchen. Their studies found that because home dwellers carry out many other activities in the kitchen besides cooking, the kitchen should be efficient, spacious, well-designed and functional.

It is important to make sure your kitchen is family-friendly and safe. Think of rounded countertops and slip-resistant flooring to minimize potential accidents. Stone floors for example, being more porous might need periodic resealing and repairing while hardwood floors, though beautiful tend to wear out quite fast especially near your sink, fridge and the sink areas giving rise to floors that are uneven.

Prime Real Estate – Effectively Design a Landing Page

There’s a new, innovative, business revolution hitting the Internet, and those companies that are jumping on board are seeing enough success that they dedicate the majority of their marketing budget towards its fulfillment.

Pray tell, Max!

You don’t have to twist my arm.

The new, hip wave is to develop landing pages for each of your products, or services. In short, you build pages that are filled with sharp imagery, succinct messages, and dynamic calls to action that you can define your marketing efforts around. These pages are in place to do one thing, and one thing only: drive the potential customer to enact the call to action. They contain hardly any actual verbiage, are built with direct marketing in mind utilizing SEO techniques, and those that are smartly executed result in conversion.

What Makes a Landing Page so Special?

Research into what makes some marketing efforts more effectively than others has returned very valuable information, particularly in the location of hot spots, or warm spots, psychological implications of imagery, method of reading and flow, and much more. The results are fantastically beneficial to you because they’re easy to follow:

  1. Western readers automatically direct their eye to the top left of the screen. This makes that area prime real estate, and you should treat it as such. Put your company name there, or the primary message you wish to deliver with the page. Just remember that whatever is there is the first thing that the individual is going to see, and with only 3-5 seconds to capture your audience’s attention, you’ve got to use that space appropriately.
  2. The Western reader scans from left to right. So, from the top left corner of your screen, you’ll immediately go to the top right. Again, prime real estate. Most people hit this section within the first 2 seconds of visiting the site. Put your promise there, or back up your first message. Either way, you want to make sure that whatever is there continues to draw the customer in.
  3. From here, the reader is going to instinctively want to dart back to the left again, but you can help them get there quicker by placing a nice image of a nice young lady promoting your message. Why a young lady? Because research shows that all audiences are more accepting of an attractive young lady and their eye is drawn to it. You can really control the page here by having that image direct the customer to your call to action through posture, where the eyes are looking, or the flow of the image’s action.
  4. If you’re to have movement on your page it should be simple, not distracting, and directed towards your call to action, or message. I’m not usually an advocate for movement on your page, but in this case, used correctly, it can be a powerful tool.

That’s it really. Anything else that you put on the page should fall beneath the natural break of a standard screen size, and I guarantee you that it is all fluff. Your landing page should, within 3-5 seconds, draw the customer into your call to action, and that should be to either fill out a contact form, purchase something, or call you. Work this out correctly, and you’ve gold in your pocket. Huzzah!