Effective Design Of Your Website’s Layout

A layout is equivalent to a map, which should trace the route to a specific location. Similarly, the layout of a website is designed according to users needs, and thus lead them to specific actions. A careful analysis process will help define, from the point of view of visitors of the website, the priorities of the layout.

As a website is designed to meet the needs of visitors, we must take into account what they expect. It is not appropriate to assume what people want to see on our website. Instead, we must ask: Why do people visit my site? what are they looking for? What is their primary need?,How I can satisfy that need? And similar questions.

In large projects of web design, people use different instruments to find the answers to these questions. Sometimes they use a questionnaire to focus groups. But if you do not have much budget, then you must change the design strategies.

Use the following strategies to create an appropriate layout to your audience:

1. Identify the interests of visitors: You must know the interests and preferences of people who will access the website. Only then we will present information relevant and interesting to them.
2. Think as if you were the guest: By seeing yourself as the visitor (figuratively) you can define what is important and what is not important.
3. Define the topics in order of interest: Once you have defined the topics, proceed to organize them in order of interest or preference of the visitor.

Design a layout on paper and define the functional areas:

Take a pencil and paper. Yes, these two instruments that never go outdated. These instruments provide many benefits in the creative process. So, on paper, define the functional areas of the website: the places of the page designed for specific functions. Some examples are: title, sub-title, pictures and text, among others.

1- Draw the table with it’s respective rows and columns.

2- Create grouped small boxes to place items of minor interests that were defined previously.

3- Create a larger box to emphasize a topic of interest. If you want to highlight various topics, create the boxes the same size and aligned them with the same margin.

4- Distribute the contents of the website in sub-parts. Make a uniform layout for the entire website. The scheme must be flexible enough to add some unique items on each page (banners, text tickers, etc.). It is not necessary to publish all information on the main page (home page). Use the technique of the element of surprise through the website. Users will find fascinating surprises while visiting a site. So, distributing your content across multiple webpages is a good idea. Present on the main page elements that appeal to gain the interest of the visitor.

To carefully plan the layout of the site, think more of usability and easy navigation. Visitors will appreciate the value of the site and visit often.