Prime Real Estate – Effectively Design a Landing Page

There’s a new, innovative, business revolution hitting the Internet, and those companies that are jumping on board are seeing enough success that they dedicate the majority of their marketing budget towards its fulfillment.

Pray tell, Max!

You don’t have to twist my arm.

The new, hip wave is to develop landing pages for each of your products, or services. In short, you build pages that are filled with sharp imagery, succinct messages, and dynamic calls to action that you can define your marketing efforts around. These pages are in place to do one thing, and one thing only: drive the potential customer to enact the call to action. They contain hardly any actual verbiage, are built with direct marketing in mind utilizing SEO techniques, and those that are smartly executed result in conversion.

What Makes a Landing Page so Special?

Research into what makes some marketing efforts more effectively than others has returned very valuable information, particularly in the location of hot spots, or warm spots, psychological implications of imagery, method of reading and flow, and much more. The results are fantastically beneficial to you because they’re easy to follow:

  1. Western readers automatically direct their eye to the top left of the screen. This makes that area prime real estate, and you should treat it as such. Put your company name there, or the primary message you wish to deliver with the page. Just remember that whatever is there is the first thing that the individual is going to see, and with only 3-5 seconds to capture your audience’s attention, you’ve got to use that space appropriately.
  2. The Western reader scans from left to right. So, from the top left corner of your screen, you’ll immediately go to the top right. Again, prime real estate. Most people hit this section within the first 2 seconds of visiting the site. Put your promise there, or back up your first message. Either way, you want to make sure that whatever is there continues to draw the customer in.
  3. From here, the reader is going to instinctively want to dart back to the left again, but you can help them get there quicker by placing a nice image of a nice young lady promoting your message. Why a young lady? Because research shows that all audiences are more accepting of an attractive young lady and their eye is drawn to it. You can really control the page here by having that image direct the customer to your call to action through posture, where the eyes are looking, or the flow of the image’s action.
  4. If you’re to have movement on your page it should be simple, not distracting, and directed towards your call to action, or message. I’m not usually an advocate for movement on your page, but in this case, used correctly, it can be a powerful tool.

That’s it really. Anything else that you put on the page should fall beneath the natural break of a standard screen size, and I guarantee you that it is all fluff. Your landing page should, within 3-5 seconds, draw the customer into your call to action, and that should be to either fill out a contact form, purchase something, or call you. Work this out correctly, and you’ve gold in your pocket. Huzzah!

Effectively Designing a Real Estate Web Site

What Information to Include

The information that you choose to include in a real estate website will make a large difference in the interest shown by your site visitors. If the content is engaging, informative, and fills the needs of the individuals reading it, they will be less likely to leave for another destination. What type of information do real estate customers want? Well, that might vary from person to person.

For example, a young couple buying their first home might be interested in the home buying process itself while an elderly couple will most likely be more interested in knowing the location of certain facilities relative to the homes they are viewing. Perhaps a business professional is relocating to the area and would like to know how to get in touch with various utility companies and does not know where to find the appropriate contact information. Still yet a married couple with children will most likely be concerned with the quality of various schools in the area.

As you can see, in order to consider all the different scenarios, your site will need to have a variety of realty information designed to speak to a diverse audience of home sellers and buyers. Accomplishing this will take time and effort not to mention skill and forethought. Selecting material that will appeal to the widest group(s) is a great place to start.

Specialized Information for Real Estate

When you consider the various demographics mentioned above, you may have noticed that all of those individuals mentioned fit into one of two other groups – buyers and sellers.

Since the visitors will all be either buyers or sellers, it makes sense to begin building your content from this perspective first. There are a number of ways to add content your site though. Do you want to have a blog? What about featuring articles discussing techniques for buying and selling real estate? If you choose to present articles, will they be ones you write or will you gather them from a content or article network? Advantages come from both sources, however, you will want to contemplate the effects of your choice and act appropriately.

Homes and Property Listings

Another type of content that visitors of a real estate web site will be interested in viewing is the actual listings that are in the MLS. However, from a web site development standpoint, these too can be presented through a variety of methods. Two main delivery methods will be considered nest.

An IDX link is perhaps the most widely used method for displaying listings on a real estate web site. Actually, this method usually consists of multiple links rather than just one link. These links are for displaying various groups of data such as your own listings, listings for the real estate office you belong to, and perhaps even a link that allows your visitors to search the entire MLS.

An alternative method for delivering real estate listings that come from the MLS is by obtaining a data push or feed from the MLS. Implementing this method is more involved than utilizing an IDX link. When you implement a data push, your site automatically retrieves the data from the MLS and builds your database with the information it obtains. Since the data is in your database, you are free to build pages from that data and completely write your own user interface through which your site visitors will interact with the data. Which method to choose depends on many factors, including your budget.

So, as we’ve discussed there are various factors to consider when you design a web site for real estate and each aspect has more than one approach to its implementation and when you decide to construct your web site these factors must be considered.

Window Treatment – Easy Ideas For Effective Designs

If you’re planning to dress up your window or just want to add new elements for a completely different look, what better way to do that than to use window treatments? If used effectively, window treatments can provide efficient light and privacy control, create the illusion of space, hide structural defects and create a whole new ambience in any area in your house.

Basically, there are different kinds of window treatments you can use either by themselves or combined. These are drapes, curtains, blinds and shutters. Your pick on which of these window treatments to use will depend on your needs and the particular look you want to give a room.

1. Drapes and curtains

Drapes and curtains are probably the most common window treatments.

If you want to expand the room and create the illusion of a bigger space, use light colored curtains and light fabrics. Light colors also allow more light and create a sunnier room. Let in the breeze and sunshine with tiebacks that either match the curtains or provide a great accent.

Drapes are perfect for Victorian-inspired rooms or if you want to create a romantic, opulent look. They can make any window look elegant especially if you choose colors and texture that are rich and luxurious. If you have tall windows, use heavy drapes to keep the windows from overwhelming your window treatments. Lighter drapes look best in smaller windows.

2. Shutters and blinds

Shutters and blinds can be made with fabric, vinyl or wood.

Shutters create a look that is similar to the plantations of the Old South. You get great control over light and privacy by simply opening or closing the louvers. They also offer great protection from wind and dust. If you want a country-style house or a look reminiscent of a Paris apartment or a nice remote beach house, shutters make a perfect window treatment for your home.

Blinds also allow you to manipulate light and give you better control over privacy. If you have large windows, you can try festoon blinds. This type of blinds will work well if you want the puffy, romantic look. If not, go for plain fabric blinds or Roman blinds, which allow you to lift an entire portion of the fabric to keep the window view clear.